Job Description


PR and Content Marketing Manager

Category: Corporate Office
Location: 13907 Minuteman Dr 5th Floor
Draper Utah 84020
Job ID: 355963

Upbound Group 

 

JOB PURPOSE:  

Lead content strategy, production and distribution of Acima’s public relations and B2B marketing communications efforts.  

KEY RESPONSIBILITIES: 

  • Develop and execute content strategy that positions Acima as a thought leader and builds brand awareness. 
  • Lead public relations strategy and manage public relations agency. 
  • Work closely with marketing, business development, product and other teams to establish campaigns and stories that engage our target audience. 
  • Create and manage content calendar and distribution strategy across multiple channels. 
  • Plan, write and proof high-quality inbound marketing content (e.g., blogs, case studies, white papers, “how to” guides, video scripts, etc.) 
  • Support the development of press releases and pitch briefs. 
  • Develop and execute strategies to advance the company’s brand in industry trade publications. 
  • Proactively monitor KPIs (traffic, engagement, leads, conversions) to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting. 
  • Monitor competitive landscape and proactively identify new opportunities. 

 

JOB REQUIREMENTS: 

  • 5+ years of experience in content marketing and/or public relations; B2B marketing communications experience preferred. 
  • Strong writing, editing and communication skills required. 
  • Experience managing agencies and/or vendors. 
  • Thrives working in a fast-paced environment, managing multiple shifting priorities. 
  • Detail oriented, creative problem solver with a strong track record in project management. 
  • Understanding of SEO principles 
  • Ability to work in office 5 days a week.

 

 

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