Job Description


Partner Marketing Manager

Category: Corporate Office
Location: 5501 Headquarters Dr
Plano Texas 75024
Job ID: 354784

Upbound Group

 

Principal – Partner Marketing

JOB PURPOSE:

Collaborate with retail partner marketing teams and internal stakeholders to create and execute strategies to drive customer acquisition and repeat customers for key retail partners.

 

KEY RESPONSIBILITIES:

  • Partner closely with key retail partner marketing teams to facilitate the acquisition of new customers, drive returning customers and develop revenue growth strategies.
  • Act as the primary point of contact for key retail partners for marketing requests and initiatives, and act as liaison between retail partners and Upbound marketing team.
  • Coordinate with Acima strategic account managers and Upbound paid media, CRM, in-store marketing and product teams to develop strategies to grow healthy lease volume.
  • Develop creative briefs for campaigns and initiatives and provide feedback on creative concepts.
  • Proactively monitor KPIs to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.
  • Manage marketing fund budget to optimize every dollar spent.
  • Monitor competitive landscape and proactively identify new growth opportunities.  

 
JOB REQUIREMENTS:

  • 6+ years of experience in marketing; B2B2C and/or retail marketing experience preferred.
  • Agency experience managing multiple accounts a plus.
  • Proficiency in a broad range of marketing channels, e.g., email, paid social, paid search, programmatic, ecommerce.
  • Must be comfortable presenting to senior-level executives.
  • Ability to marry the goals and objectives of two organizations to drive mutual growth.
  • Thrives working in a fast-paced environment, managing multiple shifting priorities.
  • Detail oriented, creative problem solver with a strong track record in project management.
  • Must be able to work in office 5 days a week (either Plano, TX or Draper, UT)
  • Some travel required, estimated 5-10%

 

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