Job Description

Digital Analytics Manager

Corporate Office
5501 Headquarters Dr
Plano Texas 75024
Job ID:
Job Description:

JOB PURPOSE:  As an integral part of the RAC Shared Services Digital Analytics team, the Digital Analytics Manager will help define and identify Key Performance Indicators, mine multiple data sources, derive actionable insights, and translate complex analyses into digestible conclusions. Visualization and storytelling are equally part of the role, as is the frequent reporting on insights about the “whats & whys” based on ad-hoc analyses and deep dives. The Digital Analytics Manager will also be part of our marketing-driven initiatives around predictive analytics, personalization, and recommendations.



  • Oversee digital analytics tracks across all Lines of Business.
  • Identify and use statistical and analytic methods to support quantitative and qualitative findings and recommendations.
  • Collaborate with BI and Data Service teams to enhance and generate deep insights about customer segmentation, attribution, products, and service usage, and identify patterns across all digital and non-digital platforms.
  • Develop and recommend additional KPIs to deliver meaningful insights. 
  • Identify and define unique opportunities based on market trends, analytics, and reporting. 
  • Lead incorporation of actionable metrics into strategic, operational, and tactical plans and roadmap initiatives.
  • Contribute to the digital roadmap by outlining and prioritizing evolving data needs, integrations, and tools.
  • Research and identify customer friction points and provide data-driven recommendations on user experience optimization.
  • Utilize customer insights to improve customer satisfaction and ensure a seamless digital experience.
  • Improve reporting tools enabling leadership and other stakeholders to self-serve. 
  • Create dashboards and other tools that allow for data to be understood by stakeholders.
  • Proficient in telling fact-based and data-driven stories to help translate complex user journeys into digestible pieces. 
  • Define and lead data visualization and storytelling initiatives and guide a team of data analysts.
  • Identify data improvement projects and lead initiatives to ensure the highest data quality.
  • Define, implement, and improve data connectivity between all systems like Google Cloud Platform (GCP), Big Query, Google Analytics 360 (GA360), Salesforce, Data Bricks, Snowflake. 
  • Coordinate with the Digital Experience teams to ensure data analyses contribute to future initiatives on the product roadmaps.    
  • Assist with online customer journey process alignment and ongoing Marketing and IT-based development efforts.
  • Performs other duties as assigned.



  • Bachelor’s degree in Computer Science, Economics, Statistics, Analytics, Engineering, Business Administration or related field, Master's degree preferred.
  • General Marketing proficiency with 3 to 5 years of relevant experience in Marketing, Operations or IT.
  • Exceptional knowledge conducting quantitative and qualitative analyses utilizing best-practice analytics techniques.
  • Working knowledge in R, Python, SQL(MSSQL, Oracle, MySQL,etc), AWS, Google Cloud Platform, Big Query, PowerBI, Data Bricks, Snowflake, etc.
  • In-depth knowledge of online process flows pertaining to sales and retention best practice standards.
  • Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint.
  • Ability to manage multiple priorities simultaneously and meet deadlines while maintaining focus under pressure.
  • Critical thinking skills and aptitude.
  • Highly organized and detail oriented.
  • Ability to work in a fast-paced business environment
  • Friendly demeanor and outstanding customer service skills.
  • Excellent written and verbal communication skills.

Not what you’re looking for?

Try a new search!