JOB PURPOSE: Assume responsibility for web property tagging across multiple lines of business and lead digital experience team with web testing and optimization.
KEY RESPONSIBILITIES:
Create, develop and manage tagging in Google360/GTM for web properties across multiple lines of business.
Create, develop and manage the tagging strategy in collaboration with the internal analytics team to identify required data points to be captured.
Implement tagging in Google Tag Manager (GTM) / Google360 (GA360) / Firebase for digital properties across the Acima landscape.
Validate and ensure consistent and accurate data collection.
Develop, manage and maintain the Solution Design Reference (SDR).
Deliver clear and concise set of technical requirements/ technical implementation documentation to the product development teams.
Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.
Support testing and optimization in partnership with the UX, Product and Business team.
Plan, strategize, develop and manage all front-end testing scripts on acima.com via Optimizely.
Assist with online customer journey process alignment and ongoing Marketing and IT based development efforts.
Cross-team collaboration with product management and development.
JOB REQUIREMENTS:
Bachelor’s degree in Marketing, Business or related field.
General Marketing and product optimization proficiency with 1 to 3 years of relevant experience in Marketing, Operations or IT.
Exceptional knowledge and hands-on experience of Google Analytics (GA360 preferred), Firebase, Google Tag Manager.
Advanced knowledge of HTML/CSS/JS
In-depth knowledge of online process flows pertaining to sales and retention best practice standards.
Knowledge of online brand management and how to align with business needs.
In depth sales knowledge from online promotion to online sales closure.
Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint.
Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, Python, R, etc. a plus.
