Job Purpose: First and foremost, to be a company advocate and love what we do. Proactively bring our brand’s compelling story to life across social and online advertising. Help attain qualified leads, grow new customers, and re-engage lapsed customers in collaboration with Rent-A-Center’s Digital Media and Analytics teams.

What You’ll Do:

• Assist in strategy and planning for Rent-A-Center, Get It Now, and Home Choice social media marketing in Facebook, Instagram, and online advertising across programmatic display, video, and digital radio
• Day-to-day management and optimization within Facebook Ads Manager to drive business online and in-store
• Assist in managing budget allocations and bid parameters to deliver the most efficient results across multiple ads with varying objectives with a full funnel approach
• Manage campaign set up and have detailed knowledge of ad specs, APIs, audience/CRM selection and A/B testing
• Ability to build quality relationships with partners in order to expand paid media and co-branded partnerships opportunities to drive business goals
• Partner with Digital Analyst to ensure that campaign KPIs and objectives are met both near and long term
• Partner with digital media agency on briefs, campaign calendars, creative trackers, and landing page strategy
• Open jobs with internal creative services or external creative agency that prioritize messaging, imagery and ad goals
• Demonstrate creativity, out-of-the-box thinking, and resourcefulness and help to meet ambitious growth goals for the company
• Stay informed on social advertising industry best practices and trends, direct competitor activities and new product launches
• Partner with Web Experience team to understand roadmap and impact on landing pages, pixels, conversion events and 3^rd party tagging
• Support Director in updating budgets, providing accruals and variance explanations
• Partner with internal teams to assist with marketing initiatives for new store openings

What We’re Looking For:

• 3-5 years’ experience in self-serve programmatic platforms, specifically Facebook Ads Manager
• Detail oriented with the ability to marry and push live ad creative, audiences and budget
• You are highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional team

• You have experience managing and executing projects with digital agencies and partners
• B2B social media marketing experience a plus
• TikTok, Pinterest, Twitter or LinkedIn Ads Manager experience a plus
• Media planning/buying agency experience a plus