Job Description

CRM Salesforce Specialist

Corporate Office
5501 Headquarters Dr
Plano Texas 75024
Job ID:
Job Description:

Job Purpose: First and foremost, to be a company advocate and love what we do (improving the quality of life for our customers). Effectively drive improvement through CRM strategy for our brands across all customer lifecycle segments and 1:1 marketing programs. The CRM Specialist will collaborate with the CRM Manager on campaign builds and forge close partnerships with Marketing channel leads, IT Data & Web Services and agency partners.


What You'll Do:


  • Build and maintain audiences in CRM tool, Redpoint Interaction. Includes ad hoc campaigns and reoccurring campaigns. Develop a deep understanding of the RAC Brands (Rent-A-Center, Preferred Lease, Get-It-Now, Home Choice) Marketing Data Dictionary, lifetime value and product category models.
  • Set up metadata for email, direct mail, social, text, telemarketing and open web advertising.
  • Provide test data extensions with columns for dynamic personalization.
  • Provide counts, audit waterfalls and segment splits on send/mail/record counts for each campaign. Work with channel owner and IT Data Services on validations and acceptance criteria.
  • Set up export templates for agencies, email service providers, printers and API feeds.
  • Set up email automations using SFMC Automation Studio.
  • As time permits, deploy email campaigns through SFMC. Run through pre-deployment checklist and execute Subject Line testing.
  • As time permits, develop backend SFMC environment pertaining to send logs, maintaining contact volumes and overall administration of email sender profiles.
  • Define and document new campaign business rules in partnership with Marketing channel owner.


What We're Looking For:


  • 2+ years CRM experience with strong project management skills and undergraduate degree.
  • Experience in campaign management tools such as Unica, Adobe, Redpoint Interaction (preferred).
  • Experience working in Salesforce Marketing Cloud (SFMC) ESP (formerly Exact Target).
  • Experience running queries using Oracle or Teradata.
  • Retail, financial services or subscription-brand experience preferred, agency side or internal to an organization.
  • You are highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional teams (even while being remote).

Throughout the COVID pandemic, we have remained unwavering in terms of our commitment to the health of our coworkers and customers. To further maintain a safe work environment, new coworkers should be vaccinated by their start date. RAC is an equal opportunity employer, and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.



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