Job Description


Marketing Manager, Product

Category:
Corporate Office
Location:
5501 Headquarters Dr
Plano Texas 75024
Job ID:
325105
Job Description:

JOB PURPOSE: Effectively share the Acima products’ compelling story with consumers through informed messaging strategies and impactful campaigns that drive awareness, consideration, conversion and re-engagement with the ultimate goal of maximizing marketing ROI.

 

KEY RESPONSIBILITIES:

  • Collaborate with internal stakeholders, cross-functional teams and agency partners to support the growth of Acima’s products and ensure the effective development of long-term and short-term strategic marketing plans
  • Maintain a thorough understanding of Acima’s products and the product release roadmap
  • Partner with channel teams to develop strategies in email marketing, in-store/point-of-purchase (POP) marketing, social, display, OLV, paid search and others to support the launch of new product releases
  • Develop creative briefs for product releases and provide feedback on creative concepts
  • Ensure content and creative is (1) rooted in insights, (2) consistent with the brand’s visual identity, brand guidelines, quality and tone of voice and (3) optimized for marketing channels
  • Partner with Marketing CRM team to ensure all customer journey and remarketing communications are continuously updated in conjunction with product release roadmap
  • Provide status reporting regarding project milestones, deliverables, dependencies, risks and issues, communicating across leadership
  • Identify, track and measure KPIs of Acima marketing initiatives to recognize opportunities and communicate progress to key stakeholders
  • Maintain a relevant and timely understanding of our consumers’ and prospective retailers’ motivators and barriers
  • Monitor competitive landscape and proactively identify new growth opportunities
  • Additional duties as assigned

 

JOB REQUIREMENTS:

  • Bachelor’s degree in related field and 5+ years of experience in marketing
  • Retail marketing experience a plus
  • Dual-brain: creative and analytical
  • Thrives working in a fast-paced environment, managing multiple shifting priorities
  • Detail oriented, creative problem solver with a strong track record in project management

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