Job Description

Digital Tagging Specialist

Corporate Office
799 N Redwood Rd Ste C
Salt Lake City Utah 84116-2083
Job ID:
Job Description:



Assume responsibility for web and mobile app property tagging strategy and implementation for the lease-to-own line of business Acima. Cross-collaborate with various teams across the enterprise.



  • Create, develop and manage the tagging strategy in collaboration with the internal analytics team to identify required data points to be captured.
  • Implement tagging in Google Tag Manager (GTM) / Google360 (GA360) / Firebase for digital properties across the Acima landscape.
  • Validate and ensure consistent and accurate data collection.
  • Develop, manage and maintain the Solution Design Reference (SDR).
  • Deliver clear and concise set of technical requirements/ technical implementation documentation to the product development teams.
  • Cross-team collaboration with product management and development.
  • Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.
  • Coordinate with the Acima Digital Experience team to ensure data analysis contributes to future initiatives on the product roadmaps.   
  • Assist with online customer journey process alignment and ongoing Marketing and IT-based development efforts.
  • Performs other duties as assigned.



  • Bachelor’s degree in Marketing, Business, Computer Science, Analytics, or related field; Master’s degree a plus.
  • General Marketing proficiency with 1 to 3 years of relevant experience in Marketing, Operations or IT.
  • Exceptional knowledge and hands-on experience of Google Analytics (GA360 preferred), Firebase, Google Tag Manager.
  • Proficient in HTML, JS, CSS.
  • Front-end development experience a plus.
  • Proficient with tag validation, testing, and debugging tools.
  • In-depth knowledge of online process flows pertaining to sales and retention best practice standards.
  • Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint.
  • Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, Python, R, etc. a plus.
  • CMS management experience a plus.
  • Ability to manage multiple priorities simultaneously and meet deadlines while maintaining focus under pressure.
  • Critical thinking skills and aptitude.
  • Highly organized and detail oriented.
  • Ability to work in a fast-paced business environment
  • Friendly demeanor and outstanding customer service skills.
  • Excellent written and verbal communication skills.


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