Job Description


Social Marketing Specialist

Category:
Corporate Office
Location:
5501 Headquarters Dr
Plano Texas 75024
Job ID:
324542
Job Description:

Job Purpose: First and foremost, to be a company advocate and love what we do. Proactively bring our brand’s compelling story to life across social media advertising. Effectively manage the channel to maximize social investments/ROI and nurture the customer journey. Help attain qualified leads, convert new customers, retain existing customers, and re-engage lapsed customers.

 

What You’ll Do:

  • Assist in strategy and planning for B2C and B2B social media marketing, including (but not limited) to Facebook and LinkedIn
  • Ability to build quality relationships with partners in order to expand paid media and co-branded partnership opportunities to drive business goals
  • Day-to-day management and optimization within Facebook Ads Manager and LinkedIn Campaign Manager
  • Assist in managing budget allocations and bid parameters to deliver the most efficient results across multiple ads with varying objectives
  • Manage campaign set up and have detailed knowledge of ad specs, APIs, audience/CRM selection and A/B testing
  • Partner with Digital Analyst to insure that campaign KPIs and objectives are met both near and long term
  • Demonstrate creativity, out-of-the-box thinking, and resourcefulness and help to meet ambitious growth goals for the company
  • Support social channel content management and organic search strategies on blog and social media profile pages
  • Stay informed on social advertising industry best practices and trends, direct competitor activities and new product launches

What We’re Looking For:

  • 1-3 years related experience in self-serve programmatic platforms, specifically Facebook Ads Manager and LinkedIn Campaign Manager
  • Detail oriented with the ability to marry and push live ad creative, audience and budget
  • You are highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional team
  • B2B social media marketing experience a plus
  • Twitter and Pinterest Ads Manager experience a plus
  • Social Media Management Platform experience a plus

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