Job Description

CRM Specialist

Corporate Office
5501 Headquarters Dr
Plano Texas 75024
Job ID:
Job Description:

Job Purpose: First and foremost, to be a company advocate and love what we do (improving the quality of life for our customers). Effectively drive improvement through CRM strategy for our brands across all customer lifecycle segments and 1:1 marketing programs. The CRM Specialist will collaborate with the CRM Manager on campaign builds and forge close partnerships with Marketing channel leads, IT Data & Web Services and agency partners.


What You'll Do:


  • Build and maintain audiences in CRM tool, Redpoint Interaction. Includes ad hoc campaigns and reoccurring campaigns. Develop a deep understanding of the RAC Brands (Rent-A-Center, Preferred Lease, Get-It-Now, Home Choice) Marketing Data Dictionary, lifetime value and product category models.
  • Set up metadata for email, direct mail, social, text, telemarketing and open web advertising.
  • Provide test data extensions with columns for dynamic personalization.
  • Provide counts, audit waterfalls and segment splits on send/mail/record counts for each campaign. Work with channel owner and IT Data Services on validations and acceptance criteria.
  • Set up export templates for agencies, email service providers, printers and API feeds.
  • Set up email automations using SFMC Automation Studio.
  • As time permits, deploy email campaigns through SFMC. Run through pre-deployment checklist and execute Subject Line testing.
  • As time permits, develop backend SFMC environment pertaining to send logs, maintaining contact volumes and overall administration of email sender profiles.
  • Define and document new campaign business rules in partnership with Marketing channel owner.


What We're Looking For:


  • 2+ years CRM experience with strong project management skills and undergraduate degree.
  • Experience in campaign management tools such as Unica, Adobe, Redpoint Interaction (preferred).
  • Experience working in Salesforce Marketing Cloud (SFMC) ESP (formerly Exact Target).
  • Experience running queries using Oracle or Teradata.
  • Retail, financial services or subscription-brand experience preferred, agency side or internal to an organization.
  • You are highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional teams (even while being remote).


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