Job Description

Digital Experience Specialist

Corporate Office
5501 Headquarters Dr
Plano Texas 75024
Job ID:
Job Description:

Job Purpose: Responsible for applying all Rent-A-Center online experience customer retention efforts and as applicable executing the strategy on all LOB’s websites.  In addition, ensure the online customer experience is best in class in our industry and is always aligned with all facets of our business including other Marketing, Operations and IT functions.    

Key Responsibilities:

·        Strong, analytical mindset to analyze first-party data that will be used to enable enhancements as it relates to payments and authenticated space

·        Advocate, lead and execute retention enhancements during each sprint cycle via evaluation, requirements, UX/UI and testing

·        Work with cross-functional teams to gather business, user and system requirements on a consistent basis

·        Review and create new or modified UX, including documentation, diagram, and flow chart, to determine if the site will perform according to user requested enhancements, changes and conform to brand guidelines

·        Recommend and define online UX improvements to leadership, present and develop accurate reporting

·        FAQ Management: Execute monthly optimizations for site search based on keywords and content searches

·        SEO Management: Subject matter expert for SERPs and website best practices as it relates to all Rent-A-Center brands

·        Organic traffic generation and on going management

·        Review online language and brand alignment; determine accuracy, reliability, and conformance to online and brand standards

Job Requirements:

  • Ideal candidate has experience with Agile methodology
  • Ideal candidate has experience with SAP Hybris and A/B Testing tools
  • Candidate has experience working with cross functional teams including but not limited to third party agencies, operations and IT
  • Candidate must have strong verbal and written communications with ability to present to senior leadership

·        Bachelor’s degree in Marketing, Business or related field

·        1 to 5 years of relevant experience in Marketing, Operations or IT

·        In depth knowledge of online promotion to online sales closure and process flows specifically pertaining to sales best practice standards

·        Knowledge of online brand management & alignment with business needs

·        Solid Vizio, PowerPoint, Excel and all other office suite products

·        Online customer sales experience required; online retail preferred

·        Comfortable with using Adobe Photoshop for UX refinement, making wires, comps, etc

·        Ability to manage multiple priorities simultaneously and meet deadlines 

·        Ability to act quickly and maintain focus under pressure

·        Must be highly organized and very detail oriented

·        Friendly with outstanding customer service skills

·        Excellent written and verbal communication skills

·        Hybris content management or other CMS systems and Adobe analytics experience a plus

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